What's Nice
Tendulkar was one of the first nine celebrities appointed by the Indian Prime Minister Narendra Modi to spread awareness regarding cleanliness and make Swachh Bharat Mission (Clean India Mission) a people's movement. The cricketer accepted the nomination and posted a video of sweeping a street with his friends in Mumbai. In 2017, he joined hands with Aditya Thackeray and sanitation workers to clean the Bandra Fort to contribute to Swachhata Hi Seva (cleanliness is service) campaign. In 2019, he was awarded the most effective Swachhta Ambassador by India Today Group's fifth edition of Safaigiri awards for using his popularity and fame to promote cleanliness and ensure the country achieves its goal of a Swachh Bharat. On the occasion of the World Nature Conservation day 2020, the cricketer took to twitter to spread message about the preservation of biodiversity.
Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-based NGO associated with his mother-in-law, Annabel Mehta. A request by him on Twitter raised Rs. 10.2 million (US$140,000) through Sachin's crusade against cancer for the Crusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12-hour Coca-Cola-NDTV Support My School telethon on 18 September 2011 that helped raise Rs. 70 million (US$980,000) to Rs. 20 million (US$280,000) more than the target for the creation of basic facilities, particularly toilets for girl students, in 140 government schools across the country."
Unpleasant
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